WineTrailsNW.com

Web Case Study

Website Increases Presence and Community

The Problem

Despite the success of his popular books about Northwest wineries and vineyards, the wine industry is constantly changing, and the information contained in the publications often becomes obsolete as the books are printed.

The Solution

Create a website that features up-to-date information that furthers each publication's contents and gives users "face to face" interaction with the wine community.

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The Story

Steve Roberts is a wine connoisseur who travels throughout the Northwest visiting the region's innumerable wineries and vineyards. He writes about what he experiences at each location, takes photos and documents information from the people he speaks with. Through this he realized there was a niche for others who shared his passion and who sought information regarding the subject. Enter the WineTrailsNW series of books, published by Seattle Publishing.

Steve initially came to us seeking a solution to his publishing needs. Soon after, he realized that there was a need for a website that enhanced his books and contained up-to-date information about wineries and their events. Enter WineTrailsNW.com.

This aesthetically stunning and user-friendly site features many functions that make it easy for visitors to use and come back to again and again. The homepage features the latest news, tips, wine event listings and a search engine for wineries and events throughout the region.

The wineries featured on WineTrailsNW.com have the ability to update their information such as seasonal hours, new wines and more. The ecommerce function allows users to purchase books and merchandise through the site by interfacing with Authorize.net behind the scenes. This function also allows users to purchase tickets to various winery events. Users can also log in to post comments, events and add suggestions to the site, thereby becoming more involved with wine making and wine tasting community.

A generic content structure allows Steve to easily manage his publications on his site, allowing him to display new content virtually up-to-the-minute using the Gutenberg Publishing System®Website.

As WineTrailsNW continues to grow, Seattle Publishing will be there with Steve to support his future endeavors and to take care of all his publishing and web-related needs.

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