Customer Experience Website Case Study
Good Design Leads to Great Relationships
A full-line wholesaler needs to update and modernize their customer web portal to stimulate sales and strengthen relationships.
Seattle Publishing Design Services applies its web publishing integration expertise to seamlessly bridge the gap between expanding product offerings and demanding customers.
Gensco, a full-line industrial wholesaler, contracted with Seattle Publishing in 2000 to produce their print catalog. In 2010, Gensco decided it was time for a website overhaul to facilitate greater interaction with clients. In-house departments tried to master web development but didn?t produce the results management envisioned.
With deadlines approaching, Seattle Publishing Design Services picked up the project. After collaborating with IT, marketing and account departments within Gensco, Seattle Publishing Design Services was given free rein to apply their expertise. The new customer site needed to provide security, interface with existing inventory and accounting applications and meet current web standards.
With the success of the Gensco customer site and the ease of outsourcing the entire project to Seattle Publishing Design Services, new challenges could be faced. As Gensco expands its offerings, Seattle Publishing and Seattle Publishing Design Services are poised to offer greater and more interactive integration among print, PDF and web technologies.